Knowledge is Power

Good policy and good government depend on good information. Imagine how tapping hundreds of reliable data sets can help you ask the right questions and frame good and credible answers for the issues facing your town, your city, your county. Never in history have we had access to such rich and varied ways of understanding our people and their communities. Now CDP puts both data products and analytical tools in your hands to solve problems and shape sound policy. What are the four categories of data products CDP offers?

Commercial Data

CDP can give you the complex and deep demographics and psychographics created and used by the world’s smartest companies:

  • Advanced mobility data
  • Credit card data
  • Consumer habits & practices at the individual level across hundreds of variables

Learning how and where to find accurate, timely, usable data takes time. CDP’s experienced people and algorithms speed the discovery process

Alternative Data

CDP can give you data generated as a byproduct of another activity—social media like Twitter for instance:

  • Social media
  • Job postings
  • Real estate listings
  • Web traffic counts and trends

These data, properly interpreted, are vital to understanding the softer, subjective side of community sentiment.

Hyper-local Data

CDP can lead you to the unique insights truly reliable data at the local level can provide:

  • Real estate appraisal and assessment data
  • Credit card dataPermitting, licensing, and other administrative data
  • Geographic Information Systems (GIS)

GIS tools provide extraordinarily powerful ways to understand and assist with planning, engineering, economic development, transportation/logistics, insurance, telecommunications, public safety, and natural resource management.

Non-local Public Data

Data generated by federal and state agencies are often raw and rarely up to date. CDP uses proprietary “Nowcasting” to deliver national data updated regularly—and therefore more accurate and reliable:

  • US Census Bureau
  • American Communities Survey
  • Centers for Disease Control
  • Bureau of Labor Statistics
  • State and county data

Updating raw data is one of the core CDP competencies that saves you time and money.

The better the data, the more you’ll know about your community or your client’s community. The more you know, the more likely you are to make good decisions. CDP regularly “top grades” its third-party data providers to ensure that you get the best available data. These data sources undergo a rigorous quality assurance process with national breadth and depth and localized precision and systems reliability—information you and your community can trust.