ECONOMIC DEVELOPMENT

Tourism Planning Dashboard

Description & Features

CDP can help strengthen your local economy and attract the right visitors by understanding your city’s visitor counts and yearly patterns –including origin of visitor and household income –uncovering how visitors travel, show more

Community Return on Investment

Local businesses increase their revenue by staying open longer in response to opportunity and closing when the data indicates the season is winding down
Chamber of Commerce can more closely target the tourism market every year through selective advertising
Knowing where people originate helps focus your city’s entrepreneurship by replicating the amenities your visitors enjoy at home

Why we are different

Our resources will perpetually update through the use of mobility data on population flows as well as local receipts and periodic surveys. Consultants rely on one-off surveys and static reports on tourism. CDP leverages ongoing data sources and algorithms that show trends and changes each quarter.

Basic Financial Dashboard features include:

Visitor Origin
Number and percent of visitors coming from top origin metro areas
Socioeconomic Characteristics
Characteristics include age, race/ethnicity, educational attainment, income, profession and household structures
Visitor Profile Groups

Clusters of similarity across all visitors allow for targeted marketing. We group your tourists by their characteristics and behavior, and then we tell you which groups are likely to want to engage in different activities or respond to various forms of marketing

Destination Profiles

We delineate what types of people visit popular destinations and if that varies across the year

Shoulder Season Opportunity

Deciding when to close attractions for the season can be a challenge. Closing too early is a missed opportunity, while waiting too long can be costly. Our dashboard will help your community work together to expand the season at the shoulders by continuing to serve tourists when the evidence suggests opportunity

Testimonials

ECONOMIC DEVELOPMENT

Tourism Planning Toolset

Description & Features

Using mobility and population flow tools, this dashboard helps communities understand visitor counts, yearly tourism patterns, and earning potential by uncovering how visitors travel, where they stay, and where they spend their money.

Community Return on Investment

Increase local business revenue by staying open longer in response to opportunity and closing when the data indicates the season is winding down.

Empower your Chamber of Commerce to closely target the tourism market every year through selective advertising

Attract the right visitors by understanding your city’s visitor counts and yearly patterns.

Focus your city’s entrepreneurs with visitor origination data, inspiring to replicating the amenities your visitors enjoy at home.

Identify the impact of a specific local attraction.
Strengthen your local economy by actively harnessing your tourism industry.

How we are different

Where expensive consultants rely on one-off surveys and static reports on tourism, our resources perpetually update through the use of mobility data, local receipts, and periodic surveys. CDP leverages ongoing data sources and algorithms that show trends and changes each quarter.

The Tourism Planning Dashboard includes:

Visitor Origin data
Number and percent of visitors coming from top origin metro areas and airports
Socioeconomic Characteristics
Characteristics include age, race/ethnicity, educational attainment, income, profession, and household structures
Visitor Profile Groups
A detailed grouping by characteristics and behavior, which gives insight into how to visitors engage in different activities or respond to various forms of marketing
Destination Profiles
Identifies and describes what types of people visit popular destinations and if that varies across the year
Shoulder Season Opportunity
This tool helps communities work together to expand the season at the shoulders by continuing to serve tourists when the evidence suggests opportunity.
Hyper-local Geofencing
By geofencing the borders of a given area, such as an airport or roadway, we can track the flow of people through their mobile devices and better understand the number and types of visitors the area attracts.

ECONOMIC DEVELOPMENT

Workforce Dashboard

Description & Features

Businesses, economic development groups, and governments need to make decisions that impact attraction and retention of workforce based on characteristics of the labor markets. We use detailed mobility, demographic, job posting, show more

Community Return on Investment

Communities will be able to initiate transportation policies to optimize commutes for the workforce.
Businesses and communities will understand the skills gap in the workforce and effectively plan recruitment and incentives. Particularly, businesses will be able to determine effective salaries for hiring talent.
Job training organizations and higher education programs will be able to effectively form programs and curriculums geared towards high-demand skills.
Communities will be able to determine which amenities (parks, recreation, public services, etc.) will attract and retain workers.
Real estate developers will be able to determine demand for housing by current and potential workforce.

Why we are different

Traditional analyses of workforce is centered on outdated demographic data and limited data reported by employers. By combining fresh survey information, continuously updated through a survey panel, individual-level data, and mobility and job listing data, CDP will develop a tool that gives a comprehensive and real-time view of the state of the current workforce.

Basic Financial Dashboard features include:

Workforce Demographics
The visualization will include demographics info such as age, gender, income, family size, home location, and so on specifically for the workforce.
Workforce Connectivity
CDP will use mobility data to develop indicators as a part of the visualization relating to worker’s commute to the workplace, including where they come from, the number of commuters by mode (bus, car, train, etc.), commute time by mode, and cost of transportation.
Supply, Demand, and Cost of Skills
We will analyze and summarize the availability of skill sets and experiences of the workforce using demographic job seeker profile data and also analyze the landscape of skills in demand using job postings. CDP will also determine average salaries of skills in each industry.
Workforce Migration
As individuals move in and out of the area, the set of demographics of the workforce and the skill sets change. We will include an analysis of the change over time of the workforce profile.
Community Clusters
The workforce will be clustered using demographic and psychographic elements to gain a better understanding of dominant groups and their demographics, behaviors, and interests.
Survey of Workforce
Communities need to understand why their place is attractive for workers and what are the barriers. CDP’s experienced survey team will conduct analysis using state-of-the-art methodologies to better understand what the workforce wants from their community and employers through a survey panel. Employers, specifically, will be able to tap into this panel to determine better incentives for attracting and retaining talent.
Labor Shock Vulnerability
We will determine a set of shocks to the labor market including automation and immigration policy and develop individual and composite indices to determine the impact of these effects.
Seasonality
A view will include an assessment of the seasonality of employment and skills in demand in particular industries.

Testimonials

ECONOMIC DEVELOPMENT

Workforce Toolset

Description & Features

Using multiple views and filters, this dashboard summarizes workforce mobility, connectivity, demographic, job posting, and job seeker data as well as survey analysis to help employers, employees, and cities alike make better evidence-based decisions.

Community Return on Investment

Attract and retain the best talent based on a better understanding of the skills gap and in-demand skill sets.

Determine competitive salaries for hiring new candidates and retaining high-value team members.

Support the efforts of job training organizations and higher education programs to create programs and curriculums geared towards high-demand skills.

Determine which amenities (parks, recreation, public services, etc.) will attract and retain workers.

Facilitate real estate development by determining the demand for housing by the current and potential workforce.

Deploy effective transportation policies to optimize commutes for the workforce.

How we are different

Traditional analyses of workforce is centered on outdated demographic data and limited data reported by employers. By combining fresh survey information, continuously updated through a survey panel, individual-level data, and mobility and job listing data, this customized tool gives a comprehensive and real-time view of the state of the current community workforce.

The Workforce Dashboard is a comprehensive tool that includes:

Workforce Demographics
The visualization includes workforce-specific demographic info such as age, gender, income, family size, home location, and more.
Workforce Connectivity
This tool uses mobility data to visualize commuting and traffic patterns, including where they come from, the number of commuters by mode (bus, car, train, etc.), commute time by mode, and cost of transportation.
Supply, Demand, and Cost of Skills
Workforce analysis and summary of the availability of talent, experiences, and in-demand skills using demographic job seeker profile data, job postings, and average salaries of skilled workers in each industry.
Workforce Migration
Analysis of workforce migration as demographics, skill sets, and industries change over time.
Community Clusters
Workforce cluster data based on demographic and psychographic elements to gain a better understanding of dominant groups and their characteristics, behaviors, and interests.
Survey of Workforce
In-depth survey administration and analysis using state-of-the-art methodologies to better understand what the workforce wants from their community and employers. An especially effective tool for employers to determine better incentives for attracting and retaining talent.
Labor Shock Vulnerability
Shock-testing tool that measures the impact of automation and immigration policy with a customized tool that develops individual and composite indices to determine the impact of these effects.
Seasonality
This view includes an assessment of the impact of seasonal employment and in-demand skills of particular industries.

ECONOMIC DEVELOPMENT

Investment Zone Portal

Description & Features

The investment zone dashboard is essential for guiding informed decision making in investment zones. The financial data that matters is specifically tailored to the 8700 certified investment zones for investors to find their best investment opportunities. show more

Community Return on Investment

Investments found on the dashboard will yield a higher rate of return due to the leveraged decision making abilities from the use of big data.

Why we are different

There is no public application on the market for seeking out the best opportunity zone investments.

Basic Financial Dashboard features include:

Investor portal
Building Development
Workforce
Demographics of the local population, including their trades
Properties
Map of parcels inside investment zones, data include current land use, assessed and market value, zoning and potential use
Current Development
All development in progress in the investment zones. This includes status (application, permitted, approved, in construction) as well as other designations (opportunity zones, district improvement fund, etc.)
Detailed analyses on every business within the opportunity zones
Communication tool to directly message businesses within the zones that are interested in investments.
Business Health Indicator
CDP custom business health indicator

Testimonials

ECONOMIC DEVELOPMENT

Cost of Living Calculator

Description & Features

Any community is dependent on a workforce to keep it running - from police officers to teachers. However the cost of living (CoL) in some places can be prohibitive, especially if the cost-to-income ratio is too low. When places have a higher CoL and insufficiently high incomes, show more

Community Return on Investment

Employers will be able to use cost of living to set living wages and retain employees.
Affordable housing organizations will be able to determine who qualifies for affordable housing.
City officials will be able to mandate tax policies to address the pain points of living in a high cost area.
Newcomers will be able to assess the feasibility or desirability of a potential move to a city.
Businesses and investors will be able to understand the cost of profiles in terms of liveability.

Why we are different

CDP provides costs as opposed to indexes as well as more components than other popular calculators. We additionally provide granularity that allows any one community to detect fluctuating costs within county boundaries. Our calculator covers the entire US and includes critical components such as child care and public transportation. Our methods provide more detail than other calculators that leverage state-level data for their calculations. Finally, we avoid methods that lead to biases, especially for small and unique places.

Basic Financial Dashboard features include:

Housing
The cost of rent and utilities for a certain number of bedrooms
Food
The cost of receiving a nutritionally adequate, low cost diet for all members of the family
Transportation
The average cost of automobile ownership, automobile usage, and public transit usage
Health Care
The cost of Affordable Healthcare Act Marketplace premiums and out of pocket costs for silver plan owners
Child Care
The cost of full-time center-based care
Other Necessities
The cost of apparel, personal care, furnishings, and other home supplies
Taxes
Federal and state income tax based on family size, home type, and income equal to the cost of living
National Comparisons
The user can compare across any two counties in the US, see their relative position to all households in the US and to the national average
Local Comparison
s – a more granular dive into costs compares costs across your community. This includes capturing city/county differences, and even differences across neighborhoods in a city

Testimonials

ECONOMIC DEVELOPMENT

Business Transportation Dashboard

Description & Features

Efficient transportation leads to efficient business, less costs, and more revenue. This observation can be intuitive but is not measured by many city economic stakeholders. This product will relate transportation effectiveness with real economic indicators, show more

Community Return on Investment

Estimates of real losses and gains make it easier to prioritize infrastructure projects, ensuring that big dollar projects will save money in the long term
Cities with good connectivity can leverage these data to attract new businesses and talent to the area
Businesses can use our product to plan logistics and choose locations that will save them money in both the short and long term

Why we are different

Our product is detailed enough for a small city to leverage. The data is updated multiple times per year. This resource will be especially important for cities who have seasonal traffic variation to understand how these changes impact the effectiveness of business logistics. While competitive products are limited to certain cities in the US, CDP’s product can be turned on for any city.

Basic Financial Dashboard features include:

Traffic Index
Primarily leaders need to understand current traffic situations. CDP will create a traffic index that will provide an easy way to visualize traffic patterns in a city. This will help stakeholders determine which locations are most affected by traffic and when congestion is at its worst, which will help inform future city planning and infrastructure decisions.
Transportation Health Impacts on Revenue
It helps to understand the current traffic situation, but economic leaders need to also understand the cost of traffic. CDP will quantify the economic loss from poor transportation health, both in the short and long term losses. This again will be able to be compared across different areas of a city and at different times, which will help prioritize projects (which project will economically benefit the city and businesses the most).
Workforce Connectivity Index
Length and ease of commute is important to a workforce. This impacts individual employees decisions on what job to take and where to live (both within a city and choosing between cities). CDP will develop and index that quantifies just how well the workforce is able to commute to their jobs. This measure will be easily comparable between different industries and different cities. This index can be measured against real estate development projects, infrastructure changes, and the emergence of new industrial hubs.
Supply Chain Logistics
Traffic and connectivity doesn’t only impact the workforce, but also impacts supply chain logistics within a city. CDP will measure how current connectivity of city impacts businesses abilities to transport goods and services throughout the city and local area, both in terms of time and costs to these businesses. This will again be useful to help stakeholders analyze future business locations, supply chain routes, and city planning projects.

ECONOMIC DEVELOPMENT

Business Transportation Toolset

Description & Features

Efficient transportation leads to increased business, fewer costs, and more revenue. This powerful tool relates transportation effectiveness with real economic indicators to support short-term and long-term city planning and infrastructure decisions.

Community Return on Investment

Support new and growing businesses by providing data for locations that will save them money, time, and resources.

Estimate real losses and gains to prioritize which high-dollar infrastructure projects will save money (and businesses) in the long run.

Leverage good connectivity to attract new businesses and talent to the area with real-time transportation facts and stats.

How we are different

Detailed enough for a small city to leverage, our Business Transportation Dashboard is updated throughout the year to capture seasonal traffic and its impact on business logistics, the local economy, and other variables.

The Business Transportation Dashboard includes:

Traffic Index
The traffic index clearly visualizes a city’s traffic patterns so that stakeholders can determine which locations are most affected by congestion and when it is at its worst.
Transportation Health Impacts on Revenue
Traffic has a cost. This tool determines economic loss from poor transportation health, both in short- and long-term losses while offering a comparative analysis across different areas of a city and at different times to help prioritize projects.
Workforce Connectivity Index
This index quantifies workforce connectivity by comparing the length and ease of commuting by aggregating and comparing cities, locations, industries, development projects, pending infrastructure changes, and the emergence of new industrial sectors.
Supply Chain Logistics
In addition to impacting the workforce, traffic also impacts supply chain logistics. Our tailored tool measures the impact of a city’s current connectivity on a business’s ability to transport goods and services in terms of time and costs.

ECONOMIC DEVELOPMENT

Downtown Retail Data Map

Description & Features

In 2019, Downtown Development was the most important Economic Development topic for cities. CDP will create a real-time data map that includes a high-level overview of the current state of downtown retail as well as detailed views by location, show more

Community Return on Investment

Determining challenges for retail businesses
Pinpoint who is doing well downtown and who is not, by business type. Encourage the right type of business to grow your downtown district.
Informs real estate investors on the right kind of business to which to lease, decreasing turnover.
Sheds light on what the anchor businesses should be in any downtown district.

Why we are different

Instead of one-off assessments of downtown areas, we create an interactive display that is perpetually updated with your city’s latest data. We are able to incorporate aggregate statistics as well as map views to help you see the health of your downtown, including filtered views of certain districts.

Basic Financial Dashboard features include:

Deep-Dive Demographics and Migration
The American Community Survey provides some data on demographics by block groups, however, between the decennial Census, much of this data comes from projection rather than updated data. CDP work through the EPS includes a database of individuals with strong coverage and a vast amount of demographic and behavioral attributes with which to create custom views on the data map to show multiple dimensions of the downtown resident population.
Tourism Counts
CDP will use mobility data to determine how many people are visiting from outside of downtown and where they are coming from whether that is regionally or nationally.
Vacant Property Analysis
Vacant properties are opportunities for cities to implement development initiatives through zoning, investment, etc. CDP will analyze the inventory of vacant properties, provide valuations, nearby demographics, and other measures of business opportunity.
Retail Health using Check-In Data
Cities looking to develop their retail sectors will need to understand consumer consumption of retail products and services. CDP will measure retail health using check-in data and develop a time series measure that will allow the client to see fluctuations in type of establishment, time of day, year, week, etc.
PoS Analysis of Downtown Retail Businesses
CDP’s work through the EPS provides great insights on individual customers. While large businesses have the budgets to invest in similar types of data, smaller retail businesses do not have the same tools to create effective marketing campaigns. CDP will provide access to summarized demographic information about a businesses’ consumers using consumer data available from Point-of-Sale systems. CDP will provide a platform onto which a business can connect from any system (Square, ShopKeep, etc.).

Testimonials

ECONOMIC DEVELOPMENT

Industrial Vulnerability Barometer

Description & Features

Is my city vulnerable to outside forces? If my city is doing well now, will it continue to thrive in the future? How can we make our city more self-reliant? These are the questions that city leaders have to consider when making long-term decisions. show more

Community Return on Investment

Better economic development decision-making that will lead to less risk in the future
Ability to impact vulnerability at basic levels (such as workforce education), where it is cheaper to institute safeguards than it is to react to a shock
Creating a more sustainable and less vulnerable city will guard against both job and revenue loss during economic and industry shocks

Why we are different

We approach vulnerability from a comprehensive perspective and in a way that is directly applicable to city decision-making. The United Nations produces an economic vulnerability indicator. Other isolated studies study environmental vulnerability issues. No one has put all the pieces together like CDP to create a tool that encompasses industry reliance, government policy reliance, and sustainability of current industry to assess city vulnerability. Our tool will help cities understand how the decisions they are making and the industries they are attracting impact the sustainability of their future.

Basic Financial Dashboard features include:

Industry Reliance
Cities with great national or foreign reliance can be vulnerable to economic changes/shocks/slowdowns. CDP will create an index of how much of the city’s economy and resident well-being relies on outside industries (both national and foreign). The user will be able to view which sectors this dependencies lie and the source of these vulnerabilities. This will also be able to be compared with other similar cities. The index will allow cities to interpret global and national macroeconomic changes in the context of effects on their own city and work towards more goals of self-reliance. It will also allow them to weigh the cost-benefit of greater self-reliance vs. opportunity of using products from outside industries.
Government Policy Reliance
Many cities are disproportionately impacted by certain government (state or national) policy. This feature will identify which policy decisions have the highest impact on a city’s local economy. The policies considered will include tax regulation on specific industries, trade and tariff agreements, and immigration policy (when many local employees are foreign nationals). Cities will be able to anticipate impact and use this knowledge to effectively influence government representatives.
Industry Sustainability
Towns and cities have seen huge losses when an industry dramatically switches direction, such as when large portions manufacturing jobs were outsourced. This feature will measure how sustainable a city’s leading industries are and will those same industries and jobs be around for the next 5, 10, 25 years in the future. It will include predictions of future indicators in that industry such as job and revenue growth. This will help the city plan which industries to invest in for long term benefit.
Overall Vulnerability
The above features will be included in an overall vulnerability score, that a city can use as a barometer to determine how vulnerable their city is, and compare against other similar cities. It will also include suggestions on how to decrease vulnerability (investing in certain human capital, bringing in different types of businesses, decreasing reliance on outside factors).

Testimonials

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