ECONOMIC DEVELOPMENT

Tourism Planning Toolset

Description & Features

Using mobility and population flow tools, this dashboard helps communities understand visitor counts, yearly tourism patterns, and earning potential by uncovering how visitors travel, where they stay, and where they spend their money.

Community Return on Investment

Increase local business revenue by staying open longer in response to opportunity and closing when the data indicates the season is winding down.

Empower your Chamber of Commerce to closely target the tourism market every year through selective advertising

Attract the right visitors by understanding your city’s visitor counts and yearly patterns.

Focus your city’s entrepreneurs with visitor origination data, inspiring to replicating the amenities your visitors enjoy at home.

Identify the impact of a specific local attraction.
Strengthen your local economy by actively harnessing your tourism industry.

How we are different

Where expensive consultants rely on one-off surveys and static reports on tourism, our resources perpetually update through the use of mobility data, local receipts, and periodic surveys. CDP leverages ongoing data sources and algorithms that show trends and changes each quarter.

The Tourism Planning Toolset includes:

Visitor Origin data
Number and percent of visitors coming from top origin metro areas and airports
Socioeconomic Characteristics
Characteristics include age, race/ethnicity, educational attainment, income, profession, and household structures
Visitor Profile Groups
A detailed grouping by characteristics and behavior, which gives insight into how to visitors engage in different activities or respond to various forms of marketing
Destination Profiles
Identifies and describes what types of people visit popular destinations and if that varies across the year
Shoulder Season Opportunity
This tool helps communities work together to expand the season at the shoulders by continuing to serve tourists when the evidence suggests opportunity.
Hyper-local Geofencing
By geofencing the borders of a given area, such as an airport or roadway, we can track the flow of people through their mobile devices and better understand the number and types of visitors the area attracts.

ECONOMIC DEVELOPMENT

Workforce Toolset

Description & Features

Using multiple views and filters, this dashboard summarizes workforce mobility, connectivity, demographic, job posting, and job seeker data as well as survey analysis to help employers, employees, and cities alike make better evidence-based decisions.

Community Return on Investment

Attract and retain the best talent based on a better understanding of the skills gap and in-demand skill sets.

Determine competitive salaries for hiring new candidates and retaining high-value team members.

Support the efforts of job training organizations and higher education programs to create programs and curriculums geared towards high-demand skills.

Determine which amenities (parks, recreation, public services, etc.) will attract and retain workers.

Facilitate real estate development by determining the demand for housing by the current and potential workforce.

Deploy effective transportation policies to optimize commutes for the workforce.

How we are different

Traditional analyses of workforce is centered on outdated demographic data and limited data reported by employers. By combining fresh survey information, continuously updated through a survey panel, individual-level data, and mobility and job listing data, this customized tool gives a comprehensive and real-time view of the state of the current community workforce.

The Workforce Toolset is a comprehensive tool that includes:

Workforce Demographics
The visualization includes workforce-specific demographic info such as age, gender, income, family size, home location, and more.
Workforce Connectivity
This tool uses mobility data to visualize commuting and traffic patterns, including where they come from, the number of commuters by mode (bus, car, train, etc.), commute time by mode, and cost of transportation.
Supply, Demand, and Cost of Skills
Workforce analysis and summary of the availability of talent, experiences, and in-demand skills using demographic job seeker profile data, job postings, and average salaries of skilled workers in each industry.
Workforce Migration
Analysis of workforce migration as demographics, skill sets, and industries change over time.
Community Clusters
Workforce cluster data based on demographic and psychographic elements to gain a better understanding of dominant groups and their characteristics, behaviors, and interests.
Survey of Workforce
In-depth survey administration and analysis using state-of-the-art methodologies to better understand what the workforce wants from their community and employers. An especially effective tool for employers to determine better incentives for attracting and retaining talent.
Labor Shock Vulnerability
Shock-testing tool that measures the impact of automation and immigration policy with a customized tool that develops individual and composite indices to determine the impact of these effects.
Seasonality
This view includes an assessment of the impact of seasonal employment and in-demand skills of particular industries.

ECONOMIC DEVELOPMENT

Investment Zone Portal

Description & Features

Maximize opportunities for both communities and investors alike with a comprehensive dashboard tailored to the 8700 certified investment zones. show more

Community Return on Investment

Attract investors to your best opportunities with a detailed demographic of your workforce, detailed analyses of your businesses, and current land use.

Yield a higher rate of return by identifying investments that leverage big data and informed decision-making abilities.

Align your community's opportunities with local and national indicators

Why we are different

There is currently no public application on the market for seeking out the best opportunity zone investments on a local or even a national level. The Investment Zone Portal allows communities to be a model for others in attracting national investors to add to their local economies and benefit from their current opportunities.

Basic Investment Zone Portal features include:

Workforce data
Demographics of the local population, including their trades
Property data
Map of parcels inside investment zones, including current land use, assessed and market value, zoning, and potential use
Current Development
Includes all development in progress in the investment zones. This includes status (application, permitted, approved, in construction) as well as other designations (opportunity zones, district improvement fund, etc.)
Comparative Analysis
Detailed analyses on every business within the opportunity zones
Direct Communication Tool
Direct messaging with businesses within the zones that are interested in investments
Business Health Indicator
Determines the vulnerability and sustainability of current and future business opportunities with a highly tailored CDP tool

Testimonials

ECONOMIC DEVELOPMENT

Cost of Living Calculator

Description & Features

Any community is dependent on a workforce to keep it running - from police officers to teachers. However the cost of living (CoL) in some places can be prohibitive, especially if the cost-to-income ratio is too low. When places have a higher CoL and insufficiently high incomes, show more

Community Return on Investment

Employers will be able to use cost of living to set living wages and retain employees.
Affordable housing organizations will be able to determine who qualifies for affordable housing.
City officials will be able to mandate tax policies to address the pain points of living in a high cost area.
Newcomers will be able to assess the feasibility or desirability of a potential move to a city.
Businesses and investors will be able to understand the cost of profiles in terms of liveability.

Why we are different

CDP provides costs as opposed to indexes as well as more components than other popular calculators. We additionally provide granularity that allows any one community to detect fluctuating costs within county boundaries. Our calculator covers the entire US and includes critical components such as child care and public transportation. Our methods provide more detail than other calculators that leverage state-level data for their calculations. Finally, we avoid methods that lead to biases, especially for small and unique places.

Basic Financial Dashboard features include:

Housing
The cost of rent and utilities for a certain number of bedrooms
Food
The cost of receiving a nutritionally adequate, low cost diet for all members of the family
Transportation
The average cost of automobile ownership, automobile usage, and public transit usage
Health Care
The cost of Affordable Healthcare Act Marketplace premiums and out of pocket costs for silver plan owners
Child Care
The cost of full-time center-based care
Other Necessities
The cost of apparel, personal care, furnishings, and other home supplies
Taxes
Federal and state income tax based on family size, home type, and income equal to the cost of living
National Comparisons
The user can compare across any two counties in the US, see their relative position to all households in the US and to the national average
Local Comparison
s – a more granular dive into costs compares costs across your community. This includes capturing city/county differences, and even differences across neighborhoods in a city

Testimonials

ECONOMIC DEVELOPMENT

Business Transportation Toolset

Description & Features

Efficient transportation leads to increased business, fewer costs, and more revenue. This powerful tool relates transportation effectiveness with real economic indicators to support short-term and long-term city planning and infrastructure decisions.

Community Return on Investment

Support new and growing businesses by providing data for locations that will save them money, time, and resources.

Estimate real losses and gains to prioritize which high-dollar infrastructure projects will save money (and businesses) in the long run.

Leverage good connectivity to attract new businesses and talent to the area with real-time transportation facts and stats.

How we are different

Detailed enough for a small city to leverage, our Business Transportation Dashboard is updated throughout the year to capture seasonal traffic and its impact on business logistics, the local economy, and other variables.

The Business Transportation Toolset includes:

Traffic Index
The traffic index clearly visualizes a city’s traffic patterns so that stakeholders can determine which locations are most affected by congestion and when it is at its worst.
Transportation Health Impacts on Revenue
Traffic has a cost. This tool determines economic loss from poor transportation health, both in short- and long-term losses while offering a comparative analysis across different areas of a city and at different times to help prioritize projects.
Workforce Connectivity Index
This index quantifies workforce connectivity by comparing the length and ease of commuting by aggregating and comparing cities, locations, industries, development projects, pending infrastructure changes, and the emergence of new industrial sectors.
Supply Chain Logistics
In addition to impacting the workforce, traffic also impacts supply chain logistics. Our tailored tool measures the impact of a city’s current connectivity on a business’s ability to transport goods and services in terms of time and costs.

ECONOMIC DEVELOPMENT

Downtown Retail Data Map

Description & Features

In 2020, Downtown Development was the most important Economic Development topic for cities. CDP will create a real-time data map that includes a high-level overview of the current state of downtown retail as well as detailed views by location, show more

Community Return on Investment

Identify the right businesses that flourish in your downtown district.
Determine the key influencers. What’s holding your downtown retail back? What’s driving its growth?
Inform real estate investors on which businesses create the strongest lease candidates, decreasing turnover.
Discover which anchor businesses would improve the likelihood of success in any downtown district.

Why we are different

Unlike one-off, third-party surveys, our real-time interactive display is perpetually updated with your city’s latest data, aggregating statistics as well as the ability to filter map views by location, business type, demographics, and more.

Basic Downtown Retail Data Map features include:

Deep-Dive Demographics and Migration
Coupled with our Effective Population Study, our demographics and migration analysis goes deeper and further than any census or community survey—and it’s specific to your community. Includes a database of the downtown resident population and a vast amount of demographic and behavioral attributes with which to create custom views on the data map to show multiple dimensions of residents.
Tourism Counts
CDP uses mobility data to determine how many people are visiting from outside of downtown, where they visit, and where they are coming from (regionally or nationally)
Vacant Property Analysis
This tool analyzes the inventory of vacant properties and provides valuations, nearby demographics, and other measures of business opportunity so that cities can implement development initiatives through zoning and investment opportunities
Retail Health using Check-In Data
Measure retail health through social check-in data using a time series measure that allows community leaders to see fluctuations in type of establishment and time of day, week, or year
PoS Analysis of Downtown Retail Businesses
Using data available from each retail business’ Point-of-Sale system (Square, ShopKeep, etc), we can identify and summarize demographic information about their specific consumers, which they can use in their targeted advertising efforts

Testimonials

ECONOMIC DEVELOPMENT

Industrial Vulnerability Barometer

Description & Features

Is my city vulnerable to outside forces? If my city is doing well now, will it continue to thrive in the future? How can we make our city more self-reliant? These are the questions that city leaders have to consider when making long-term decisions. show more

Community Return on Investment

Better economic development decision-making that will lead to less risk in the future
Ability to impact vulnerability at basic levels (such as workforce education), where it is cheaper to institute safeguards than it is to react to a shock
Creating a more sustainable and less vulnerable city will guard against both job and revenue loss during economic and industry shocks

Why we are different

We approach vulnerability from a comprehensive perspective and in a way that is directly applicable to city decision-making. The United Nations produces an economic vulnerability indicator. Other isolated studies study environmental vulnerability issues. No one has put all the pieces together like CDP to create a tool that encompasses industry reliance, government policy reliance, and sustainability of current industry to assess city vulnerability. Our tool will help cities understand how the decisions they are making and the industries they are attracting impact the sustainability of their future.

Basic Financial Dashboard features include:

Industry Reliance
Cities with great national or foreign reliance can be vulnerable to economic changes/shocks/slowdowns. CDP will create an index of how much of the city’s economy and resident well-being relies on outside industries (both national and foreign). The user will be able to view which sectors this dependencies lie and the source of these vulnerabilities. This will also be able to be compared with other similar cities. The index will allow cities to interpret global and national macroeconomic changes in the context of effects on their own city and work towards more goals of self-reliance. It will also allow them to weigh the cost-benefit of greater self-reliance vs. opportunity of using products from outside industries.
Government Policy Reliance
Many cities are disproportionately impacted by certain government (state or national) policy. This feature will identify which policy decisions have the highest impact on a city’s local economy. The policies considered will include tax regulation on specific industries, trade and tariff agreements, and immigration policy (when many local employees are foreign nationals). Cities will be able to anticipate impact and use this knowledge to effectively influence government representatives.
Industry Sustainability
Towns and cities have seen huge losses when an industry dramatically switches direction, such as when large portions manufacturing jobs were outsourced. This feature will measure how sustainable a city’s leading industries are and will those same industries and jobs be around for the next 5, 10, 25 years in the future. It will include predictions of future indicators in that industry such as job and revenue growth. This will help the city plan which industries to invest in for long term benefit.
Overall Vulnerability
The above features will be included in an overall vulnerability score, that a city can use as a barometer to determine how vulnerable their city is, and compare against other similar cities. It will also include suggestions on how to decrease vulnerability (investing in certain human capital, bringing in different types of businesses, decreasing reliance on outside factors).

Testimonials

ECONOMIC DEVELOPMENT

Innovation Toolset

Description & Features

An innovation district is a geographic area where leading-edge anchor institutions and companies cluster and connect with start-ups, business incubators and accelerators. Does your city has an innovation district? show more

Return on Investment

Smarter, better decision making by economic development policy makers that want to increase innovation
Increased innovation leads to more job creation from new companies starting and succeeding
Increasing or focusing innovation is a way to market to new companies, making them more likely to locate in your city

Why we are different

Our Innovation Dashboard looks at clusters of innovative companies, moving beyond tracking one company at a time. It brings global innovation measures down to the local level, where the best decision-making lies.

Basic Innovation Toolset features include:

Innovation District Analysis
Analysis on both the current situation, and future situation if implementing an innovation district.
Innovation Index
Is your city innovative? Everyone wants their company/city/community to be innovative, but how do you measure it? The Innovation index quantifies the level of innovation. It is based on items such as: number of patents, money spent on R&D, and more. We map this indicator by industry and neighborhood.

Testimonials

ECONOMIC DEVELOPMENT

Downtown Deep Dive

Description & Features

Which retail businesses are most attractive for current and potential residents? Keeping a retail storefront open is hard, especially for local entrepreneurs. CDP supports “keeping it local” with tools to aid in downtown vitality. show more

Return on Investment

Downtown businesses will be able to improve their marketing through a better understanding of their customer base.
City planners will understand who is visiting downtown establishments and determine the value points (eg. revenue growth) of particular retail businesses to aid investment.
City planners will be able to create and update zones based on development opportunities that arise from better understanding thriving businesses and demand.

Why we are different

Cities wishing to develop and support downtown businesses begin with an assessment of the current state of downtown, usually in the form of a profile or impact report conducted by a consulting company. This is a static report that must be be recommissioned in order to get an updated view. CDP’s Point of Sale Analysis and Retail Health Barometer outputs can be viewed in real-time so that stakeholders can continuously revisit the results to make their policy decisions and support the businesses.

Basic Financial Dashboard features include:

Point of Sale Analysis
Large businesses have the budgets to invest in data, however many up and coming retail businesses do not have the same tools to create effective marketing campaigns. CDP can provide access to summarized demographic information about a businesses’ consumers through data available from the businesses Point-of-Sale system. CDP will provide a platform onto which the business can connect its PoS data from any system (Square, ShopKeep, etc.).
Retail Health Barometer
Cities looking to develop their retail sectors will need to understand consumer consumption of retail products and services. CDP will measure retail health using social media check-in data and develop a time series measure that will allow the client to see fluctuations in type of establishment, time of day, year, week, etc.

Testimonials

ECONOMIC DEVELOPMENT

Business Marketing Toolset

Description & Features

Local businesses need to understand their customers to market to them. CDP has developed a sophisticated marketing package, based on the detailed characteristics of potential customers and members. As a result of, show more

Community Return on Investment

Spend less money on advertising while reaching your target customer or donor. Using Community Clusters you will enjoy a higher rate of return on your marketing dollars.
Create different advertisements for different Clusters to more effectively sell your business or nonprofit.
Increased sponsorships - sponsor-driven organizations will be able to profile customer base in order to attract sponsors by reducing the barriers to conducting consumer research.

Why we are different

CDP creates accurate profiles by taking a community-specific approach to developing its clusters.
No other company offers psychographic profiling in the context of where people live. Other companies conduct psychographic profiling of individuals, but they fail to account for the profiles of the places where these individuals reside and how that affects their placement into clusters. For example, CDP conducted an assessment of other psychographics on the market and found inaccuracies – those with modest or average incomes were placed in higher income groups. This is due to local variations in wages and cost of living. People earn higher incomes in Nantucket, but are subject to a higher cost of living and therefore should not have been placed in a higher income psychographic group.

Basic Financial Dashboard features include:

Community Clusters
Demographics describe the socioeconomic characteristics of a person such as age and marital status. Psychographics group people according to less tangible characteristics such as preferences, behaviors, and habits. This product leverages both. While demographics can describe many aspects of an individual, the combination tells a story of who they are. What are your customer’s interests? Do they have kids? Are they comfortable using technology? What kind of lifestyle do they have? CDP creates Community Clusters using the Hierarchical Clustering method and a proprietary machine learning algorithm. The resulting clusters create another dimension of an individual that is not captured simply by looking at demographic or psychographic features alone.
Consumer Spending Profiles

Sponsor-dependent organizations, such as non-profits, will be able to create effective marketing packages that include the spending power of groups of interest. This will help sponsors make contribution decisions with confidence by reducing barriers to understanding whether a sponsorship is a good fit.

Testimonials

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