EFFECTIVE POPULATION

Census Complete Count Toolset

Description & Features

Unleash a proven Census participation strategy to ensure maximum population reach and maximum funding from programs that rely on national population counts. show more

Community Return on Investment

10 Years of Benefits

Identify all addresses not included in the Census’ LUCA list.

Achieve proper representation by reaching and encouraging groups in low participation areas.

Ensure population participation through proven strategies ahead of and during the Census.

Secure maximum funding. Adding just 5,000 individuals on the census will increase funding by over $70M.

Why we are different

CDP brings a variety of address lists along with custom address matching algorithms to determine who is not likely to receive a Census form. We help communities maximize the benefits of the Census toolkits as well as arm enumerators with the best information about their specific neighborhoods. We collaborate with boots-on-the-ground survey experts to ensure enumerators maximize their success at eliciting participation through culturally appropriate literature and approach.

The Census Complete Count Toolset includes:

Find missing addresses from the LUCA list submitted to the Census Bureau

An intensive effort to standardize naming conventions for addresses, supplemented with ancillary data sources. Fast and efficient using algorithms built by experts in GIS + demography

Embark on a campaign to contact these hard-to-reach addresses (outsourced to a third party)

Engage through multiple contacts: direct mail, social media, and other modes to determine leverages to entice participants, minimize the burden for respondents, and create anticipation through advertising.

Arm the enumerators with toolkits

Neighborhood map highlighting: Specific missing addresses to target, areas with low response rates, and foreign national enclaves.

Target the least responsive areas using the Planning Databases provided by the Census Bureau

Assess which areas of the community that have historically not responded well to either the Decennial Census or to the more recent ACS mailings. Overlay low response areas and any missing addresses. Overlay foreign national communities that may need extra encouragement to participate in this particular round. Create a broader target list that combines both the new addresses and the least responsive housing units.

Testimonials

EFFECTIVE POPULATION

Residents Toolset

Description & Features

While resources like the Census rely on small samples to estimate and project annual demographic changes, CDP updates your comprehensive resident data quarterly with actual numbers, actual behaviors and actual people.

Community Return on Investment

View timely demographic shifts that would never be captured between the Decennial Census counts by the American Community Survey.
Make community decisions based on real data updated quarterly as opposed to aggregate data updated every 10 years, and simply estimated each year.
Allocate funds according to measurements as opposed to estimates. For non-profits, this gives a higher quality approximation of service needs than any other source.
Build efficient and effective budgets that can be accurately projected with continually updated historical data.
Support programs and grant proposals with an up-to-date resource that accurately showcases need, fit, and opportunity.

Why we are different

CDP leverages microdata on population characteristics. By using a detailed list of people and characteristics, we can configure our results in a variety of ways, allowing for custom aggregations for specific purposes. Since our data is updated quarterly, we do not have to rely on predicting trends to determine change across time. Instead, we reevaluate every three months, providing a very timely snapshot of any community.

Basic Residents Toolset features include:

Gender
Marital Status
Age
Race
Income
Home Value
Net Worth

Testimonials

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